‘In Flanders fields, the poppies blow
Between the crosses, row on row,
That mark our place, and in the sky
The larks, still bravely singing, fly
Scarce heard amid the guns below…’
It is impossible to describe the deep reverence the reading of Lieutenant Colonel John McCrae’s famous poem conferred to the sea of people gathered around the cenotaph on Remembrance Day. It is one of those situations that can be summed up by an overused but adequate phrase: ‘you had to be there.’ The words of the poem are haunting, and the images they conjure stay alive in the hearts and minds of us all. Every single time.
It is hard to try to change people’s minds even when the cause is more than worthy. Not when it comes to the material part though. There are marketing wizards out there designing strategies and using subtle tricks that make us act like puppets as we agree to buying things just because. Never mind what it takes to produce or manufacture a product, or the ultimate price for our lifestyle – pollution and destruction, sometimes not just of nature but human lives too. Our stores are filled to the brim and more is coming. That is not creating long-lasting happiness either; on the contrary.